So you run your own business? First off, you’re amazing! Secondly, we understand you probably have a never-ending to do list. This being said, you shouldn’t use this as an excuse to take shortcuts when it comes to online visibility and in 2020, it’s never been more important to have a professional website.
It has never been more vital to position yourself online with a strong, professional website that gives customers the motivation to engage more with your business.
1. No Website? Do You Even Exist?
If you have no website, you’re certainly missing out opportunities for customers to identify who you are and if they want to spend money with you. Nowadays, being able to find a business online is seen as a “given” and if a potential customer can’t find you online, they may question your validity and wonder if you even exist. This being said, if you have a bad website, it may be better to have no website! While no website equals missed opportunities, a bad website can actually has a damaging impact and make your business look bad.
2. First Impressions Are Everything
Let’s face it – we live in a world where people Google before they shop. They visit online review sites like TripAdvisor before they buy. They “check-in” via Facebook wherever they go. Because of this, you want your first impression to be the best it can be.
“People Google before they shop. They visit online review sites like TripAdvisor before they buy. They “check-in” via Facebook wherever they go. “
Consumers are making decisions online about whether or not they will even visit your store, restaurant or office. They are likely to dismiss you entirely of they believe your website doesn’t reflect the experience they are looking for.
3. What Do We Want? Information! When Do We Want It? NOW!
Today’s world is hectic. Everyone has so much to squeeze into their daily life, they don’t have time to find the best person for the job. They will go to the first person that fits the description of their needs. For example, if I want a haircut. I will type into Google “hairdressers” and my town name. I will click on a handful of websites that come at the top. If I find someone with a clear website providing information about pricing, opening times and a contact number to call, they will be who I will go for.
This is when businesses with professional, clear and informative websites will come out on top. Proper listing in Google is very important here, and customers are delighted when there is a “website” button next to your listing. This creates a sense of validation and confidence in your company, and they have the opportunity to find out more.
4. A Website Means 24/7 Access
Unlike you bricks-and-mortar location, which is only open a few hours a day, a website is open 24 hours a day, 365 days a year. You can provide both regular and prospective customers the convenience of reviewing your products and services when your store or office is closed.
Not only that, with so many interactive features and add-ons available, visitors to your website can contact you, sign up for your courses, schedule appointments and even make purchases directly through your website even when you’re closed.
With today’s busy lifestyles, this is a great selling point when making a purchase decision.
5. You’re Business, In Their Back Pocket
Okay, with the price of smartphones nowadays, hopefully people aren’t walking around with them in their back pockets. Jokes aside, going mobile-first is key. What do we mean by mobile-first? Design and tailor your website to be used on mobile as a priority. Why is this so important? Well, 57% of users say they won’t recommend a business with a poorly-designed mobile site (socPub) and Mobile searches have grown 400% since 2010.
Smartphones and tablets allow users to have instant access to information. Instead of having to wait until they’re near a computer to do a web search, they can simply pull their phone out and get the information they need. Your mobile site will allow users to easily explore without having to painstakingly navigate a site designed for much larger screens.